The best sales pitch has always been Word Of Mouth. Going viral is simply the newest variation on this age-old theme.
Originally posted on Kristen Lamb's Blog:
One of my AWESOME on-line pals posted something troublesome on my Facebook page. Apparently there is a recent article in a major writing magazine that declares social media does not sell books and, in a nutshell, isn’t worth the effort.I’ll warn you guys ahead of time that I went hunting for the article—at the last remaining Barnes & Noble within a 25 mile radius of my home—and couldn’t find said article (and have asked Kim to get me the specific issue). But, since this type of commentary is prevalent enough in the blogosphere, I feel I can address the overall thesis accurately enough.
Social Media Was NEVER About Selling Books Directly—Who KNEW?
I’ve been saying this for about ten years, because the idea of using social circles for sales is NOT new…
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