I disagree that your blog “sucks,” Brian McKinley! It’s very well done. I must agree, however, that “author” is a much different skill set than “blogger”, and only a relative few authors such as Kristen Lamb have truly mastered the art of “pro-level” blogging. The best strategy for the rest of us is to concentrate on quality over quantity. Blogging at the Kristen Lamb level requires a mastery of various social skills that are NOT necessary for writing great novels (just ask J.D. Salinger!). Even most #1 NYT best-selling authors’ blogs lack the social engagement of Kristen Lamb’s Warrior Writers blog (and many of them have less followers than Lamb does!)
I’m going to be brutally honest here: I don’t really get blogs.
I’m only doing this because I want to sell you books. According to popular wisdom, blogs create a platform, which supposedly translates into sales. I’m not quite sure I buy that. Most of my friends and family who really know me and care about me don’t buy my books, so why should I expect you to just because I wrote some snappy article and posted it on a blog?
Blogs are supposed to let readers get to know you and feel a connection, but that doesn’t always make sense to me either. I read Stephen King, Jim Butcher, P.N. Elrod and others because I love their stories and characters. I don’t give a shit what Stephen King bought at the grocery store today or any of the other random garbage that pops up in blogs. I’ve never understood…
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