The Mouse That Roared—Invasion of the Micro-Trend & Why Indies Hold Increasing Power

Her post explains why I’m glad to be on PDMI instead of the Big Five…

Kristen Lamb's Blog


The Digital Age has arrived, and the ramifications of a connected world are still being revealed daily. But, there’s one trend I’d be hard-pressed to argue with. The 20th Century was all about homogeneity. Madison Avenue flourished by telling us which clothing brands made us cool, which car made us special, what foods were “healthy.” Tower Records controlled what music we heard and The Big Six selected which books we read.

Gatekeepers controlled information and retailers restricted commodities because homogeneity dictated many business decisions. Homogeneity was simpler and required less paperwork and thinking.

Generations bought Wonderbread because it was “fortified with vitamins” and “good for your kids.” In 1986? Hope you liked stirrup pants. There was a cultural need to “fit in” and be like everyone else, especially those who were the “cool kids.”

“Pillars of Same” Go Crashing Down

With the advent of the Internet and widespread use of social…

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The drowning laptop and Steve Jobs

Laptops and iced tea do not get along, as I found out last Thursday night. Another “desktop-replacement” now consigned to Davy Jones’ locker.

So now I send you this missive from the old desktop that was replaced in theory, if not in practice.

“Grandpa box” though it may be, the desktop has all too many advantages over the laptop. One of which would be if I were to spill water on this keyboard, I’d be out $5 in the worst case (assuming the keyboard wouldn’t be just fine after drying out). And I have a couple of spare click-clack keyboards in my parts pile, anyway. I would just Keep Calm And Carry On, as they say in “The Tube.”

Want to add an extra 4TB hard drive, swap out your dead DVD burner or your video card? No problem on your desktop. A screwdriver and a few minutes; you’re back in business. New 25″ LED monitor? Just plug it in.

The (sole) advantage of a laptop is portability.

My little mishap forced me to re-examine whether I really need a “desktop-replacement”. Turns out, I really do not. If I was living out of a suitcase, resting my head on different motels’ pillows every night, then yes I would need a big laptop.

Why don’t I need to replace my laptop?

One word: Tablet.

When Steve Jobs first bandied about the iPad, I must admit that I was one of the skeptics. Not anymore. At least not about the purpose of tablets. The iPad itself, well there are these things called MicroSD cards that Apple appears not to have heard about, which ensured my money would be handed to an Android. “72GB” Android (8GB + 64GB MicroSD), all for less than a 16GB iPad 3 … 😉

Facebook, e-mail, YouTube, all on my Android. Dragging a laptop to the coffee shop is like walking a St. Bernard in comparison.

And, in an irony Steve Jobs may never have considered, made my desktop sensible again. My desktop has many advantages over the laptop, and so does the tablet. So, for myself and many others, tablet plus desktop cancels out the laptop. A laptop alone has no big advantages over the desktop-tablet pairing, and many disadvantages.

Yes, Steve Jobs, you were correct. Ironically, in a way that matches the old gear-head ethos. “A dedicated single-purpose tool is always better than a multi-purpose tool.” The tablet is the most convenient for content consumption and the desktop is the still the best for content generation.

I never thought I would even suggest that the venerable laptop is now obsolete for all but the most nomadic travelers, but as Walter Cronkite always signed off, “that’s the way it is.”

Update: I repaired the laptop and it’s running faster than ever!