How Indie Bookstores are killing Indie Books

The last sacred cow of the book world is planting the seeds of its own irrelevance. The untouchable, most holy of institutions, hailed as the prime literary taste-maker and engine of new discoveries, no longer holds its touted powers, yet none dare voice out loud that the ‘Emperor’ is no longer wearing their clothes.

Until now.

Once upon a time, in the blissful days of the pre-Internet literary world, local independent bookstores played a crucial role in discovering and publicizing new books. Great books on small presses could win the attention of literary agents and major publishers, and the then-Big-Six’s ‘hidden gems’ could find the accolades they deserved.

For the last fifteen years, the Web has been usurping the indie bookstores’ ‘power of influence’. Countless literary review sites and blogs, and book retailers’ online reviews, have, for the most part, taken over the role of “taste-maker and engine of discovery”. Yet, everyone in the literary world still treats the local indie stores as the most sacred of cows.

They shouldn’t.

indie-bookstore-meme

Yes, one of their biggest issues can be summed up nicely in a meme. Yet, the problems here go much deeper than that. Indies are backing away en-masse from “local author” programs and even stocking any books released by small presses. With the Big Five’s ever-increasing risk aversion, and honing of commercial formulas, how much “literary discovery” can the local indie stores really do, when they restrict themselves to carrying only major-publisher books?

Soon, the indie bookstores will be forced to recommend books by “James Patterson” his hired writers, because they’ll be the only titles left on their shelves.

james-patterson

A slight exaggeration, but you get the point.

Due to the aforementioned risk aversion, increasing numbers of excellent books will never be published by the Big Five. And those books have to go somewhere.

Over the last five years, many have headed for self-publishing. The preponderance of best-selling self-published books has long since proven that the Big Five’s commercial formulae are missing many #1 New York Times (e-book) best-sellers, and even “The Martian”, a novel that served as the genesis of a hit movie. No indie bookstore could have discovered or championed “The Martian”, because it was never on their shelves in the first place.

And the indies’ lack of shelf diversity is creating an even bigger problem for themselves.

Given the relative ease of self-publishing, it is safe to say that any author who signed to an independent publisher after, say, the year 2010, was an author who was committed to having print versions of their books available for sale at bookstores.

With the local stores turning a blind eye to small press books, in the process they also shelf-block the authors who committed themselves to the more difficult path of traditional publishing, just to have print versions of their books, that the typical indie bookstore will now no longer stock. In other words, the indies won’t stock the books by the authors who gave up full creative control and self-publishing’s higher royalty rates, just to get print editions for stores that will no longer carry them.

Not a great way to make friends of those authors. Or, for that matter, their independent publishers.

In the face of this trend, some great small presses have had to shut down (R.I.P. Booktrope). Others, like my own publisher PDMI Publishing, LLC, have moved on to targeting large book retailers. For the last several years, PDMI has been holding its author signings at major chains such as Barnes & Noble and Books-A-Million, which have proven to be more receptive to the small press, its authors and its books than the typical local indie bookstore.

Other small presses still vainly holding out hope for the indie shelves will probably go the way of Booktrope, sad to say. And once all of their authors realize the “local indie Emperor” is no longer wearing their shiny book-championing armor, they’ll be free to move on.

Once again, their books will have to go somewhere.

“Yes, self-publishing,” you say, “but what about print? Print isn’t dead.”

Which is precisely why Amazon is venturing into brick-and-mortar book retailing. If the indie bookstores thought CreateSpace was bad, “they ain’t seen nothin’ yet!”

Once Amazon’s brick-and-mortar infrastructure is in place, any “Kindle” that catches fire can be on Amazon’s bookshelves in a couple of weeks. Are the Big Five and their self-appointed ‘indie’ taste-makers ready for a world where books that bypass them entirely can become #1 New York Times PRINT best-sellers?

Another hypothetical question: What would happen if more independent publishers followed the path of PDMI and focused on large retailers? Unlike the Big Five, smaller publishers could sign exclusive deals with large retailers, in return for print book shelf space. A “Barnes & Noble Exclusive” title could easily reach #1 NYT best-seller status, if carried in enough stores.

And, given the local stores’ current exclusionary climate, would any of the publisher’s authors really object if their publisher went “Barnes & Noble Exclusive”, especially if it meant their book got shelf space at B&N’s across the U.S.?

And, of course, there are other retailers large enough to be able to sell enough print copies of a title by themselves to push said title to #1 NYT best-seller status.

http://www.walmart.com/ip/Jack-Wendell-s-Vampire-Syndrome-Book-1-in-the-Vampire-Syndrome-Saga/53628570

One thing is sure to continue. Once Amazon entries are regularly populating several places of the Top Ten New York Times print best-seller list, the indie stores will whine and complain about it. Yet much of the ‘blame’ will rest with themselves, for turning a blind eye to the smaller publishers and their authors, all parties involved who had dedicated themselves to the difficult task of producing print books, only to be rebuffed at virtually every turn. Killing off some of the geese that laid the golden eggs, but those eggs have to go somewhere.

Straight to Amazon’s waiting nest.😈

UPDATE 9/08/16: A quote from this excellent Observer article The Truth About The New York Times and Wall Street Journal Bestseller Lists :
“(For the N.Y.T. list) a hardcover copy of your book purchased on Amazon.com is counted differently than the same hardcover book purchased at indie bookstore X.”
Here may be a more valid reason why people are still treating indie stores like sacred cows.
Yet, if you could sell a million books at Wal-Mart alone, you may not make the N.Y.T. list, and you definitely wouldn’t make the W.S.J. list, as Wall Street Journal doesn’t even tally Wal-Mart/Sam’s Club sales, which is a ‘hole’ big enough to drive literal semi-trailers full of books through….

Vampire Syndrome is now available at Wal-Mart

http://www.walmart.com/ip/Jack-Wendell-s-Vampire-Syndrome-Book-1-in-the-Vampire-Syndrome-Saga/53628570

Shakespeare? Yes, We Can!

Coach Ron Pepper: “Don’t worry about the things you can’t do. A champion is the best at what they can do.”
College degrees, owning their own businesses, symphony musicians, Shakespearean acting.
People with Down Syndrome can do it all!

Serial Killer: How The Binging Culture Affects Serial Fiction And Its Authors

The blogging world seems to agree on one thing: Pay the writer.

And we should. Without fiction and its authors, what sort of “culture” would exist?

There are plenty who won’t pay the writer, but even those who pay the writer can cause problems.

I’m talking about the practice of waiting for a book series to be completed, before buying it.

The Netflix Binge-Watching Culture has begun to bleed into the book world, and authors and publishers are already feeling the effects of this change.

Would we be able to read the Harry Potter Series today if everyone had waited until J.K. Rowling had finished writing “Deathly Hallows” to buy the series?

No.

If “The Philosopher’s/Sorcerer’s Stone” had not sold as well as it did, Rowling’s publisher likely would have dropped her, and the rest of the series might have ended up in the endless lower reaches of Amazon KDP, waiting an eternity to be discovered.

Of late, a few people have even had the nerve to suggest that, in this binge-reading climate, that publishers should not acquire trilogies and the like, until the author has finished writing the entire series. I guess these people would have wanted Joanne to stay on the dole for years and years more than she had to.😈

In these days of shrinking advances, almost all authors have to work a day job, which consumes a large amount of time that could otherwise be spent writing. The general readership, by and large, seems to be blissfully unaware of this situation, and expects authors to crank out a 100,000 word masterpiece of a sequel in a few weeks.

Holding off on buying the first volume of a series “until the author is finished”, therefore insures the author has to continue to work their day job, slowing down the writing of the sequels, and may even doom the series outright if the publisher sees this as simply “bad sales”. Publishers are becoming more risk-averse by the minute, and they want results. The Big Five New York publishers were once known for developing properties they believed in, and giving them time to grow. Nowadays, you’re lucky if any publisher will ‘invest’ in further series development if the first volume doesn’t take off immediately.

All this notwithstanding, there are some compelling arguments for authors not to shop a series around until they’ve completed writing it. Prospective publishers will know in advance😉 exactly how the series ends, and they don’t have to ‘worry’ about the author going off on some unforeseen wild tangent. Which makes me wonder if The Twilight Saga would have ever been picked up if they had been able to read the completed “Breaking Dawn” manuscript, replete with its gory birth scene, Jacob’s questionable imprinting, et cetera. Even if publishers reject the author’s completed series, the author can upload the whole series at once to Amazon KDP and (if nothing else) satisfy the “binge-reader” contingent.

We live in an impatient, instant-gratification culture, where authors and publishers will have to adjust their perspectives to stay relevant. We do need to educate the reader body that creating a series under these constraints in never easy, and on how readers’ early sales support keeps the books flowing. Publishers also need to keep in mind how the “binge-reader” culture affects early volume sales of serial fiction.

We may be heading for “don’t quit your day job until after you’ve finished your series” territory, nonetheless….

I know they say “Don’t quit your day job”, but…

There comes a time when you should just sit on top of the world and watch the wheels go round and round.

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Exploring the Mind of Mickey

Source: Exploring the Mind of Mickey

Happy New Year, everyone!

Hi everyone, I just wanted to wish you all a Happy New Year!
Onward and upward for 2016 we go🙂98_062712